PROJECT
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AER CORDLESS DRYER
Product Branding & Visualization // Creative Strategy // Animation
OVERVIEW
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Two crazy fucks hired Blend Creative and myself to do some marketing bullshit for some rechargable cordless hair dryer they had in development. Then came the fucking Covid pandemic and the dream died. The End.
PROCESS
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UI EXPLORATIONS
Unique. Signature. The world's first functional cordless hair dryer. Kickstarter video. Brand building. Identity through technology and beauty. Sophistication. Elegance. Efficiency. Empowerment.
PROCESS
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lookdev // substrates
Ambition. Bold. Innovation. The world's first functional cordless hair dryer. Kickstarter video. Brand building. Identity through technology and beauty. Sophistication. Elegance. Efficiency. Empowerment.
