PROJECT
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TOOLS OF TRIUMPH
SNAP-ON TOOLS
OVERVIEW
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Develop an entirely new concept for the Snap-on Tools interactive mobile experience. With an emphasis on brand immersion and customer connection, the new experience should, among other things, extend the historical “stay” time with the tour on the part of the attendees that engage annually. Individual displays should draw the attention of attendees by providing hands-on learning opportunities and one-of-a-kind exposure to the brand.